Pick a Pier is revolutionizing the boating industry by building advanced digital tools that empower marinas to deliver a welcoming, personalized, and sustainable customer experience. The company’s innovative software uses Machine Learning and Artificial Intelligence to predict and optimize marina occupancy, benefiting boaters, marinas, and governments alike. By optimizing the use of existing berth spots, Pick a Pier promotes a sustainable approach within the industry, ensuring easy berthing and increased revenue without the need for new marinas.